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Understanding and comparing coach profiles

Updated over 3 months ago

A coach profile on Yumi42 gives you a compact overview of who the coach is, how they work and whether they might fit your situation. This article walks you through the most important elements of a typical profile and how you can use them to compare coaches.


1. Header: first impression

At the top of the profile you usually see:

  • Name and short headline
    For example “Leadership Coach” or “Career & Burnout Coach”. This gives you a quick idea of the main focus.

  • Badges
    For example “Certified coach” or other quality badges. These show that Yumi42 has checked certain requirements.

  • Rating and reviews
    Star rating and the number of reviews from previous clients. Details are in the “Reviews” tab further down.

  • Experience and location

    Years of coaching experience and the main location of the coach. Even for online coaching this can help you understand their context and time zone.

  • Languages
    In which languages the coach offers sessions. Make sure at least one matches what you are comfortable with.

  • Specialisations / tags
    Short topic tags such as “Leadership”, “Career change”, “Stress & resilience”. These show the coach’s main focus areas at a glance.

Use this header to check quickly: does the general direction fit your topic?

2. Booking box on the right

On the right-hand side you see the booking box. It shows:

  • Type of offer
    Tabs such as “Single session” and “Coaching journey” (programs or packages).

  • Price and duration
    For example “€99 / 60 minutes”. This is the price you pay per selected offer.

  • Offer selector
    A dropdown where you can choose between different session types or packages if the coach offers more than one.

  • Calendar
    Available time slots for the selected offer. This shows how well the coach’s availability fits your schedule.

  • Introductory call
    Many coaches offer a free 15 minute intro call. You can book this from the same box to get to know each other before you commit.

Details on booking, payment and cancellations are covered in separate Help Center articles. Here it is mainly about understanding price level and availability.

3. “About me” section

The “About me” text explains:

  • the coach’s background and experience

  • what kind of clients they typically work with

  • how they approach coaching and what matters to them

While reading, ask yourself:

  • Do I feel understood by the way this coach describes typical clients and challenges?

  • Does the tone appeal to me – more structured, more empathetic, more direct?


4. Mission and approach

All profiles have a short separate “Mission” or similar section. Here coaches describe:

  • what drives them as a coach

  • what they want to help clients achieve

  • how they see success in coaching

This section helps you understand whether your values and expectations match.

5. Detailed information table

Further down you usually find a structured table with information such as:

  • Coaching methods or schools they draw from

  • Professional background (for example “Corporate leadership”, “Entrepreneur”, “Therapist by training”)

  • Communication style (for example “direct, practical”, “empathetic, reflective”)

  • Session format (online, on site, hybrid)

  • Typical client groups (for example “leaders”, “founders”, “students”)

  • Languages again in a more detailed list

  • Certifications, if available

  • “Member since” to show how long they have been on Yumi42

Use this table to compare two or three coaches directly: methods, background, style and typical clients often make the biggest difference.

6. Reviews and publications

  • Reviews
    Here you see written feedback from previous clients, if available. Look for patterns rather than single comments: what do people repeatedly highlight?

  • Publications
    Some coaches link articles, podcasts or talks. This can give you a deeper impression of their thinking and style.

7. Similar coaches

At the bottom you often see a row of “Similar coaches”. These are coaches with related topics or backgrounds. This is an easy way to open a few additional profiles and compare focus, style and price.

How to compare profiles efficiently

When you are unsure between several coaches:

  • Shortlist 2–4 profiles that fit your topic and budget.

  • Compare header, price, methods and client groups side by side.

  • Read the “About me” and mission texts and notice where you feel the strongest “yes”.

If you need help with the search itself, see the separate article “How to find the right coach”.

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