On Yumi42, you get found more easily when customers understand within seconds what you stand for and whether you fit their topic. Visibility is not a marketing trick. It is the result of a clear, complete and active profile.
1. Make your positioning crystal clear
Customers scan your headline, photo and first lines first. Make sure it is instantly obvious:
who you coach
what topics you help with in practice
what defines your approach
Use these fields especially:
Professional tagline
About me
My mission
Expertise & focus
2. Select expertise & focus carefully
The predefined focus lists are the core matching foundation. Choose:
your main specializations as precisely as possible
fewer, clearer focus areas instead of ticking everything
If a key term is missing:
select the closest available option
add the exact terms in your tagline, about me and my mission
Yumi42 updates these lists regularly so they stay relevant without becoming overwhelming.
3. Complete your profile as much as possible
Optional does not mean unimportant. Profiles with more relevant information feel more professional, build trust and are easier for customers to understand.
Especially helpful:
Qualifications & accreditations (certificates, training, Certified Coach badge)
Methodology and coaching background
Works with and focus groups
Experience
4. Take photo and credibility seriously
A strong profile photo is one of the biggest trust drivers.
clear, friendly, professional
good lighting, neutral background
no holiday snapshots, no heavy filters
5. Keep offers understandable and focused
Customers book faster when they instantly get what you offer.
start with 1 to 3 clear offers
describe outcome and process briefly and concretely
keep titles simple, not overly creative or vague
Intro calls can lower the first barrier. Details are covered in the offers article.
6. Keep your availability active
Customers almost always book where they can schedule soon.
keep your slots up to date
offer regular open times
connect your calendar to avoid overlaps
7. Respond and deliver professionally
Visibility also comes from reliability. Great customer experiences strengthen your profile over time.
respond quickly to bookings or messages
be on time
avoid last-minute cancellations
8. Use feedback and reviews
Reviews are a strong trust signal for new customers.
actively ask satisfied customers for feedback
respond professionally to criticism
learn from recurring patterns
9. Upload publications and media
If you have blog posts, videos etc., upload them to your profile.
shows expertise
makes you more tangible
increases trust before the first booking
10. Share your profile link
You can share your Yumi42 profile everywhere:
LinkedIn
your website
newsletters
social media
email signature
This brings external customers straight into your booking flow.
In short
You get found more easily when your profile is clearly positioned, complete, focused and active. Choose the right focus topics, write in your customers’ language, keep offers simple and keep your availability fresh.